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Users will soon have a updated setting that allows them to cut down on the amount of AI-made media appearing in their streams. This step comes as the platform announced that it now features in excess of 1 bn AI-generated clips.

Trial and Implementation

The new functionality is being tested over the following weeks before a widespread release. This shift comes amid a rise in content created by AI, spurred by recent content generation software.

The Broader AI Trend

Recent reports that almost a tenth of the most rapidly expanding content creators on a popular video site exclusively feature clips produced artificially. A considerable share of this output is considered mass-produced AI material, a label for substandard, bulk-generated content that is often illogical or dreamlike.

“We know from our community that numerous viewers enjoy content created using AI tools, ranging from computer-generated images to educational videos, and we intend to offer the community the option to increase or decrease of that, depending on their own choices,” said a spokesperson.

AI on the Platform

The service disclosed that there are presently 1.3bn videos on its service tagged as artificially created. Overall, over 100 m media items are added to the app each day, making clips made by AI a limited part of its total content library.

User Control Features

Users will be in a position to limit or boost the amount of artificial media they watch by using the content preference feature in the app and choosing AI-made media. Further subjects that can already be adjusted under the setting include politics, fashion, beauty, and movement.

AI Disclosure Rules

TikTok’s policies oblige users to label lifelike AI-generated content, and it forbids harmful fake videos of public figures or crisis events. Any authentic-looking AI-generated clip that is without a tag can be removed under its user guidelines.

Furthermore, the platform will from now on apply an artificially created watermark to content created with its own AI tools, or detected by an collaborative effort for identifying content made by AI. This action is designed to help prevent users from attempting to evade the tagging system.

Responsible AI Funding

TikTok is furthermore establishing a $2 million educational fund for professionals and groups to develop learning resources about responsible artificial intelligence. This program will benefit non-profit groups focused on training programming and robotics.

Platform Protection

The video-sharing app has defended its content review process, amid discussion over proposals to lay off a large number of review team members in the UK. The company is set to cut a significant number of roles in its content moderation division in the UK capital, with trade unions and internet security professionals voicing alarm that staff are being displaced by automated systems.

A company official stated that people-led review would remain essential, but AI can protect employees by eliminating the most distressing content ahead of it is viewed by people. TikTok stated a 76% decrease in explicit and harmful content reviewed by content reviewers over the previous year due to intervention by its AI tools.

We believe it is crucial to combine people and machines to maintain a secure environment,” the executive stated. “We’ll have humans as part of that process, but we also think it’s very important to reduce exposure to unsafe media as swiftly, which is why a extensive automated help is proving valuable work at speed.”